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Bentley Introduces the New Flying Spur to China

<19-Apr-2013> Today at the Auto Shanghai 2013, Bentley introduces the new Flying Spur to Greater China, alongside the Continental GT Speed, Bentley's fastest production model ever and its pinnacle flagship model, the ultra-high luxury Mulsanne. Bentley also announces its plans to grow the dealer network in Greater China, reinforcing China as a key market for Bentley's continued success as the company heads for double digit growth again in 2013.

Dr Wolfgang Schreiber, Bentley's Chairman and Chief Executive, comments:

"China is a key market for Bentley and we are enjoying great sales success and growing customer interest. To continue to achieve these results, we have a significant expansion in place. This starts with the new Flying Spur, previously our best-selling model and we expect 60 per cent of the new Flying Spur sales to be delivered to customers in China.

"Our customers have one thing in common; they want quality, attention to detail and performance whether this is a watch or a bespoke suit. Exactly these principles are at the heart of the new car being presented today, for its Greater China premiere."

Reinforcing Bentley's position as the number one luxury car maker in the world, 2012 saw a 23% sales growth in China, with the region becoming Bentley's second biggest market. Bentley established an official importer at the start of 2013, Bentley Motors China, to manage all key operations from its headquarters in Beijing. The company's growth plan includes major network expansion to build on the current 26 locations and continue to provide every Bentley customer with a first-class service. 12 new dealer locations are opening by May this year, with plans for 45 dealerships covering all key cities in Greater China to be in place by 2015.


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