Origin
Many elements of the Continental R design were first seen at the 1984 Geneva Motor Show in Rolls-Royce's "Project 90" concept car, a mock-up of a future Bentley coupé. An enthusiastic reception led the company to develop the vehicle for production as the Continental R 1991. Based on the Bentley Turbo R floorpan, an aerodynamically shaped coupé body had been styled. The Continental debuted at the 1991 Geneva Motor Show, reportedly upstaging the W140 S-Class also launched there. Customer response was enthusiastic, and the Sultan of Brunei purchased the red show car right off the Geneva stand.
The "Continental" designation recalls the Bentley Continental of the post-war period, whose fame resulted from the combination of an impressive powertrain and attractive design as well as custom features specified by customers. The "R" was meant to recall the R Type Bentleys from the 1950s as well as the successful Turbo R of the 1980s.
The car's body, styled by John Heffernan and Ken Greenley, was a departure for the marque. It had a slight curving Coke bottle shape, a stark contrast to the slab-sided Rolls and Bentley cars of the time. While its 0.73 coefficient of drag was not impressive in itself, it was a large improvement over previous Bentleys. The Continental R also featured roof-cut door frames in the modern style and a subtle spoiler effect in the rear. Sixteen-inch alloy wheels also gave a sporting look.
Continental R